Record number of visits in November and 2019 predictions
"We are very pleased with this year's progress and that November saw the highest number of visits conducted in a month. We've seen that despite the threat of online shopping, brands are still continuing to invest in retail outlets, particularly in cosmetics, FMCG and technology products."
Steve Grimes, CEO of TeamHaven
This blog investigates into why this was the case and explores some of the predictions for retail in 2019.
Increased retail activity and 2019 predictionsThe increase of visits in November was partially due to a push in in-store retail marketing during the lead up to Christmas.
Similarly, the rise is unlikely to slow down in 2019 as IGD predicts that in-store activities will increase in the new year with a focus on how technology can be used in-store to promote products and improve customer experience.
"Physical stores offer customers a more tangible shopping experience, where they can see products before they commit to purchase. This gives these spaces an advantage over online providers, and are seeing stores begin to capitalise on that and add in extras to incorporate more of the benefits of online,"
Toby Pick, Head of Insight, Innovation and Futures at IGD
Premium Italian brand II Viaggiator Goloso has "enables its electronic shelf-edge labels to show the online reviews and scores products have received. This gives customers a more informed choice in store". Similarly, Retail Design World reported retailers Currys PC World had introduced interactive gaming zones in several branches to provide customers with a unique in-store experience that they would not receive when shopping online.
TeamHaven ExpansionTeamHaven has seen an increase in the number of clients from 2017 and currently supplies field marketing agencies, brands, experiential agencies, POS installers and suppliers, as well as companies in the services and logistics industries.
During 2018, TeamHaven heavily invested in expanding its client offering and implementing features highlighted in client feedback.
These developments will continue into the new year with TeamHaven making it possible for field staff to see images of specific locations, displays, promotions, products etc on the app. Unlike other field force automation software, Project Managers will be able to automatically populate questionnaires with images and tailor them specifically to each activity and location.
For more information about TeamHaven contact us at email@example.com or +44 1249 470420.