Insight to Action: Turning Data Into Retail Results
At this year’s POPAI Summer Shopper Seminar, we explored a different side of retail insight—one that’s often overlooked but critical to successful in-store execution.
Here’s a quick recap of how leading brands and POS installers and manufacturers are turning data into action—and real retail results.
Why operational insight matters:
Marketing materials are created to capture shoppers’ attention in-store, but how many of these displays make it onto the shop floor? How often are they replaced? And are they being set up correctly to get maximum impact?
These are the kinds of questions that can go unanswered—yet they’re crucial to getting the full value out of retail campaigns.
At TeamHaven, we work with brands, retailers, POS installers/ manufacturers, and field and sales agencies in over 70 countries to bridge that gap. Our field execution software gives teams the tools to brief, manage, and report on in-store activities, ensuring everyone stays aligned and informed.
By capturing data directly from the field and turning it into actionable insight, our clients can proactively manage their retail operations. This means they can quickly identify performance gaps, stay ahead of issues, and even uncover new opportunities for improvement and growth in-store.
Case study 1: HP – Cutting costs and reducing waste
HP have a large operation and was therefore paying for large quantities of displays to be produced for retailers across Europe. The issue was that they had little visibility into how many displays were being used by each store, format or country. This resulted in waste and displays not making it to the shop floor.
By using TeamHaven, they began tracking the flow of displays into stores and identifying consumption rates.
This shift to understanding operational consumption allowed HP to reduce overproduction, cut unnecessary costs, and reduce waste, leading to more sustainable and efficient display management.
Case study 2: SMP – Bringing teams together
Retail activation is a complex process. Managers are often juggling multiple campaigns, teams, and deadlines—all while working remotely. For SMP, one of the challenges was coordinating internal and external installation teams. This was to ensure everyone had a clear direction on what displays were being installed, where and when, and for it all to be reported back to SMP and the client in a consistent, streamlined format.
By centralising their operations with TeamHaven, SMP reduced management time by 20%. They issued tailored briefs to installers, received real-time install reports in a consistent format, and shared this insight directly with clients for proof of execution. The result: smoother collaboration and better oversight.
Case study 3: 25-8 – Driving in-store impact
25-8 aimed to equip their installers with more than just a task list—they wanted them to have clear visibility into what needed to happen in-store and the flexibility to respond to opportunities as they arose. The goal wasn’t just to capture proof of execution, but to ensure field teams could proactively make an impact during their visits.
By using TeamHaven, 25-8 empowered their installers to verify compliance, flag issues in real time, and engage with store managers to secure additional promotional or demo space where possible. This on-the-ground responsiveness turned everyday retail activities into strategic opportunities that enhanced their clients’ presence and results in-store.
Importantly, 25-8 also improved how they demonstrated the value of their field teams to clients. Rather than relying solely on binary questions like “Was the product there?”, they began using more insightful choice-based questions—such as “Was the product already on display or did the installer implement it?” This approach, particularly effective for merchandising activities, allowed them to show the added value their teams delivered—whether by adding missing POS materials or restocking shelves—making it easier for agencies to clearly communicate their impact to clients.
Conclusion: Proactive execution is powerful
Retail execution doesn’t stop at design—it’s about what happens in the field. Operational insight allows brands and agencies to move from reactive problem-solving to proactive performance management.
Whether it’s reducing waste, improving coordination, or spotting growth opportunities, having the right tools to unlock insight drives real value at the store level.